Posted by Marketing on March 05 2025

Welcoming Rodney Crooks as Orthoplastics' New Managing Director

We're delighted to welcome Rodney Crooks as the new Managing Director of Orthoplastics. With over 30 years of experience in operations and leadership, Rodney has a deep understanding of the medical device industry

His focus will be on driving innovation, strengthening customer relationships and ensuring Orthoplastics continues to deliver high-quality UHMWPE solutions for the orthopaedic industry.

Speaking about his new role, Rodney said: "I'm honoured to step into this role at Orthoplastics. The company has a great reputation for delivering high-quality UHMWPE solutions, and I'm looking forward to working with our talented team to drive innovation and excellence in the orthopaedic industry."

A Wealth of Leadership Experience

Before joining Orthoplastics, Rodney spent six years as Vice President of Operations for Viant's Medical Device Solutions division. He has also held leadership roles at Covidien/Medtronic and DJO, managing global operations across the US, Mexico, Ireland and the UK.

Rodney holds a Bachelor's degree in Applied Microbiology, a Master's in Manufacturing Management and a Postgraduate Diploma in Business Administration. His experience and leadership will help Orthoplastics continue to push boundaries and support customers with world-class solutions.

Looking ahead

With Rodney leading the way, Orthoplastics remains committed to innovation, quality and customer excellence. We look forward to this exciting new chapter and the opportunities ahead.

Reflecting on the future, Rodney commented: "Orthoplastics is at the forefront of orthopaedic materials science, and we're committed to evolving with the needs of our customers. My focus will be on strengthening partnerships, improving our product offering and ensuring we remain the trusted choice for implantable-grade plastics worldwide."

As we welcome Rodney, we also want to say a huge thank you to Mark Allen, who has retired after 24 years as Managing Director. Mark's leadership has played a key role in shaping Orthoplastics into the industry leader it is today. We wish him all the best for the future and thank him for his dedication to Viant and our customers.

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